How did Mighty Max not die?

If there ever was a toy line that should and could make a return in today's world of smaller toys it's Mighty Max! I could easily see the little figures being sold in blind packs as well as with play sets. Mighty Max was great because you had this totally every Saturday morning cartoon looking kid in horrible situations. Damn, where are his parents? Literally Max is finding himself in some random evil fortress shaped like some random terror (a skull in this commercial). Not only is the evil fortress shaped like a random terror.... it's full of random terror! Monsters, ghosts, skeletons, demons, all out for Max's blood. I'm all for the backwards hat wearing cool kid and his fast ways... but let's face facts. They killed him.