Checkmate Megatron

Hero Collector and Hasbro Join Forces
To Bring Transformers Chess To Kickstarter

(London, UK – 13 August, 2021) Hero Collector – award-winning designers and publishers of
high-quality collectibles from across the worlds of pop culture – is joining forces with Hasbro
to launch their first ever Kickstarter campaign: an all-new Transformers Chess Set!
This epic chess set will feature 32 unique game pieces – 16 for the heroic Autobots and 16
for the villainous Decepticons – created specifically for the Kickstarter and modelled on the
classic 1980s Generation One (G1) Transformers animated cartoon! Each model is digitally
sculpted, then cast in metallic resin and painted by hand. The sculpts, which show the
Transformers in their robot form, were developed with Hasbro and are based on the original
animation designs and careful study of the animated series.

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ABOUT HERO COLLECTOR
Hero Collector is Eaglemoss’ imprint for genre collectables and is one of the world’s leading
producers of figurines and fantasy die-cast vehicles. It makes products based on many of the
world’s most popular entertainment brands. For more information, visit www.herocollector.com
and www.eaglemoss.com.
ABOUT HASBRO
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world
a better place for all children, fans and families. Hasbro delivers immersive brand experiences for
global audiences through consumer products, including toys and games; entertainment
through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an
award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC:
THE GATHERING and DUNGEONS & DRAGONS.
 
The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE
GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE,
DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner
brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship,
including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s
Most Ethical Companies by Ethisphere Institute. Important business and brand updates are
routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on
Twitter, Instagram, Facebook and LinkedIn.)
 
© 2021 Hasbro, Inc. All Rights Reserved.