Target Optimus Prime w/ Autobot Bullseye [Target Exclusive/Leader Class]

As someone who shops regularly at Target, this was something I couldn't pass up. Optimus Prime as a Target truck is a fun and cool idea for a toy exclusive that looks great in the finished product. Adding in Bullseye, Target's mascot who transforms into a bubble mailer! This is a neat set of toys overall, though like most exclusives, is made of prior existing molds. Let's start with Bullseye. Despite being a dog, the toy uses the Siege Ravage mold. Now many an old school Transformer fan has heard someone mistaken Ravage for a dog, so I guess it's about time a Ravage toy IS a dog. This is just coincidence as the Siege Ravage isn't terrible feline looking, so it can pass as a dog just as well. The deco on the cassette mode is some well done creativity that makes him really look like a package and not a tape. 

Bullseye can still work with Soundwave or Blaster if you're curious. I wasn't fond of this mold for Ravage... but I've came around to it for Bullseye. Either it just works better for him or I changed my mind. It happens.

Optimus is made from the Legacy Laser Optimus Prime cab with the Earthrise Optimus Prime trailer. Considering this would be the 4th version of the Laser Optimus Prime toy in 2 years, the different trailer breaks it up some and makes things feel fresh. I have all the other versions of the mold and love them individually... but it would be an odd choice for a tanker trailer. So why not just use the Earthrise Optimus as well? Because the flat nosed truck isn't very modern and by combining the two parts... you get something you'd see driving down the highway. I actually like the Laser Optimus mold quite a lot, so I have no complaints. Optimus transforms fairly easily into a long nosed semi and looks fabulous in the Target colors.

Despite the colors gracing various Optimus toys before, it looks really unique here. Optmus's chest opens up to reveal a removable Matrix of Leadership and his shoulder launchers open as well. There's a series of missile pods located in them to keeps any Decepticons at bay. The trailer is a standard 'G1' style Optimus trailer. It opens up to become a battle platform and features the classic inner robot. The robot features articulated arms and can be removed. You can then put the robot wherever or fold it up to form a weapon that Optimus can hold. It's worth nothing Optimus can also hold Bullseye in mailer mode. Overall this is a really neat set. The box art shows Optimus using one of those giant red balls in front of Target stores to play with Bullseye. Sadly one isn't included, but I think I may stick a red Bakugan in there to serve the purpose. The whole thing is meant to be fun and it really is.